PVM^sm Value Map for Apple Computer

Before the original Powerbook was released, Apple Computer used the PVM^sm process to independently evaluate its competitive value in the marketplace. Apple then featured a summary of these PVM results in the product launch press release package and sales presentations. A year after the original Value Map was created, marketplace performance confirmed the accuracy of the Value Map's predictions. Our award-winning benchmarking for Apple is now a classic case study in new product research.